"Oh," she says, "you do those cool car wrap things?" Yes, we do.
From design consult, to proofs to production and installation, we do car
wraps. If you're wondering, a car wrap is basically a large format
digital print on a vinyl material that is ‘wrapped' around a vehicle. I
often get questions about what a ‘wrap' is, so I just want to clarify
the three basic categories.
Wrap Wraps Wrapping
First,
there is basic vinyl lettering. This is your logo, phone number,
website and/or address placed onto the vehicle. Usually, we do this in a
few places, such as the sides (2) and rear. Vinyl lettering may be cut
vinyl (one solid color) or a digital print. Digital prints are used
when there is not a good color match for your logo color (i.e. bright
magenta pink.) In New Jersey, vinyl lettering is required on all
commercial vehicles.
Second, partial vehicle wraps take
lettering to the next level. You might add a splash of color behind the
logo or do a graphical image that plays on the companies' product or
services. I have seen painters do splotches of paint, exterminators use
gross scary bugs and landscapers edge the bottom of their trucks with
grass. Simply, we are taking a partial area of the vehicle and wrapping
it. An example might be the back panels of a van, or just the tailgate
of a truck.
Wrap Wraps Wrapping
Finally, the full
vehicle wrap is my most common request. Let's go back to the ‘present'
reference. We literally wrap your whole vehicle in vinyl. This is best
when you want to incorporate several graphical images into one design.
We choose a background to tie it all together, then strategically place
the designs on your vehicle to give you the most bang for your, um, car
wrap buck.
How do you choose which of the Car Wraps is
right for you? My clients tell me they consider the use of the
vehicle. If it is personal and commercial, lettering is usually their
choice. If it is solely commercial, a full vehicle wrap grabs the most
attention and produces the most leads. Partial vehicle wraps are almost
always the common fleet vehicle branding choice. Hey, even if you
really can't decide, a partial wrap is like the medium size coke; I'd
rather have a little left than be thirsty, wouldn't you?
